Carlos Serna

Division of Business Administration and Accounting
Department of Business Administration

Carlos Serna

Part time professor

Carlos Arturo Serna Garcini is a part time professor at ITAM's School of Business. Carlos areas of interest are in the interplay of organizational behavior, marketing and statistics.


Dr. Garcini’s interests rely on gaining critical insights from human behavior in order to better understand and improve the internal management of organizations as well as their business performance. He specializes in innovative and creative industries and in contexts of rapid organizational change; he is a strong advocate for using data to improve business decisions.


Carlos owns a consulting firm based in Mexico City with clients all over the world. His firm uses powerful ideas from organizational behavior, marketing and management to unleash the potential of firm employees as well as to enhance customer interaction and satisfaction with their clients. 


At ITAM, Carlos teaches both business and statistics courses at the undergraduate and graduate levels including: Business Forecasting, Econometrics, Organizational Change and Organizational Design, Probability, Regression Analysis among other courses. He has over nine years of teaching experience.


Academic Studies

BA Applied Mathematics, ITAM
PhD Business Administration, Oklahoma State University, USA


5628 4000 ext. 3402

Topics of Interest

  • Probability
  • Applied Statistics to Managerial Sciences
  • Measurement, Psychometrics and Organizational Behaviour
  • Forecasting Methods for Business
  • Marketing

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