Professor of Political Science at ITAM since 1996. He has a PhD in Political Science from the University of Michigan, Ann Arbor, United States (1997), and a Bachelor's degree in Social Sciences from ITAM (1991). He is a member of the National System of Researchers, level III. His areas of specialization are public opinion, political behavior, elections, comparative politics, and survey research methodologies. He has served as President of the World Association of Public Opinion Researchers, WAPOR (2013-2014) and as Vice President of the World Values ​​Survey Association, WVSA (from 2013 to 2023), as well as Treasurer of the WVSA's since 2023. He has also been Operative Director of the Latinobarómetro study (since 2010), was Head of the Department of Research and Public Opinion Surveys at the newspaper Reforma (1999-2015) and is currently Consultant/Director of Surveys and Public Opinion Studies for newspaper El Financiero (since 2016), where he publishes a weekly column, Las encuestas. He has been a visiting scholar at the Mexico Institute of the Woodrow Wilson Center in Washington DC and a visiting professor at the Laboratory of Comparative Social Research (LCSR) of the Higher School of Economics in Moscow and Saint Petersburg, Russia. Two of his academic articles published in the International Journal of Public Opinion Research have been awarded the Sir Robert Worcester Award for the best article of the year (2006, 2009). In April 2023, during the Tenth Latin American Congress of WAPOR, the regional chapter awarded him recognition for his career and contribution to public opinion research in Mexico and the Latin American region. He is the author of the books Political Cleavages (Wesview Press, 1999), The Mexican Voter (2003), Our Values ​​(Banamex, 2005), The Electoral Decision (M.A. Porrúa, 2009), The Electoral Change (FCE 2018 (and The Cultural Evolution in Mexico (2024, in press) and co-author/coordinator of several coordinated volumes, including Mexico's Evolving Democracy (2015), The Latin American Voter (CESOP, 2016), Voting in Old and New Democracies (Routledge, 2016) and El viraje Electoral (CESOP 2019) He is also the author of more than one hundred articles in academic journals and coordinated books that have been published in several countries, as well as more than 5 thousand journalistic articles. Moreno is one of the most cited Mexican political scientists.