Aurora is currently a full-time professor at the Academic Department of Business Administration, coordinating and teaching subjects in the area of Marketing and Business Forecasting at the undergraduate level and Marketing Research for the MBA program. At ITAM, she is also co-director of the Teaching Center, a center responsible for promoting best teaching and learning practices for the division's programs. She has a degree in Applied Mathematics from ITAM and a MBA degree, also from ITAM.

She is also a member of the editorial board of an electronic magazine named Dirección Estratégica, la Revista de Negocios del ITAM,  a quarterly business publication focused on strengthening the development of strategic thinking in various business areas and, particularly, to disseminate the main trends in marketing.

She has extensive experience in the area of Marketing Research. She has worked for the Banco de México and Nielsen Co., within the area of Statistics.